Barry Saltzman is a strategic, results-oriented leader who is capable of anticipating future business trends. With a career spanning over 30 years, Barry worked in many leadership positions serving as VP Outsourcing, SVP Sales, Chief Operating Officer, President and Chief Executive Officer. He focuses on developing people to create strong teams and future leaders.


Working for both public and private companies, with a focus in the IT and service industries, Barry led turnarounds of multiple companies, including helping one company increase revenue from $35 million to over $200 million.

Why He Uses the PREP Profile

Barry knows that attaining company goals begins with the people, so he knows that having the right people on a team and having the team be able to constructively communicate with each other is key to hitting the objectives. 

Barry recalls a time he utilized the PREP Profile to help understand why a private equity board and a CEO of the company did not get along. By understanding different personality traits and how a person may behave, the two parties could communicate better and come to an understanding on how best to perform together. Another time, Barry utilized the assessment to see how different personality styles within a company wanted to hear positive feedback. Some personalities enjoyed being publicly praised, while others responded better to feedback in a private meeting. 

Barry now utilizes the PREP Profile daily as he consults with companies on how to enhance groups, teams and leaders at large organizations.